Our Commitment & Values


We are commited to providing the highest quality products to meet your needs, useful information to help you make the best choices, and to going above and beyond to offer exceptional customer service to our patrons. We have years of experience in the specialty outdoor and online business, and are dedicated to making your Rugged Outdoors shopping experience satisfying and special. 



We love the outdoors as much as you do and are dedicated to helping you get the greatest value in terms of quality, utility, protection and style.


Experienced Advice

We know how to help you find the products, fits and styles to match everything from your technical needs to your taste and style.



We constantly evaluate brands for their quality and technical capabilities, as well as their commitment to bringing top products to lovers of the outdoors. We carry only the best so you can have the quality you need when it counts.



Whether you are a casual lover of the outdoors or on a serious outdoor mission, we carry gear and apparel for a wide range of activities, technical specifications, styles and colors.



We help you get more out of your adventuring budget without compromise. We buy smarter to make sure you don't pay more than you have to for the things you need to make your adventure a success.



We believe that we are accountable to our customers, our employees and our planet. We are committed to providing consistently exceptional customer service and using our extensive knowledge to best prepare you for your adventures.