We know you’re a regular person, living a hectic life, so everything we do is aimed at making it easy for you to enjoy a casual outdoor lifestyle. Starting with making sure you feel happy and confident shopping here. 

RuggedOutdoors is a 75-year-old, local family business in Illinois — modernized into a nationally loved online outfitter of gear and apparel. We offer the best brands at the best prices for active outdoor enthusiasts and urban adventurers. We’re a highly rated Google Store, Amazon Prime warehouse, and a licensed dealer for Patagonia, The North Face, Columbia, Merrell and lots of other major brands.

Most of our core business & expertise is now the online portion of our company. We also have brick-and-mortar stores here in Champaign-Urbana (If you're thinking — wait, where? Never heard of it. Do they mean Champagne? Nope, its spelled differently. We’re a fabulous, micro-urban Big Ten campus town.) While we may not be local to you specifically, you'll be supporting a local business when you shop with us.

Our dedicated employees work tirelessly to provide exceptional service. Our customer service team is stateside and used to work our retail floor, so they know and use the products we sell. Many of them have worked here anywhere from 5 to 20+ years, so they go above and beyond to assist because anyone shopping with us is immediately a part of our outdoor family. 

We keep it real. No pressure. No gearhead jargon or condescension if you're new to outdoorsy stuff.

Plus, we pride ourselves on shipping your orders out FAST! Generally, we try to get all shipments out within 24 hours, even for free ground shipping. Of course, during high volume/holiday seasons, we may need a bit more time.

We love to hear from our customers, so feel free to reach out to us via phone, email, or through our social media.