Comprised of 98 of the country’s leading independent outdoor specialty retailers, the Grassroots Outdoor Alliance (GOA) is an organization dedicated to the health and growth of the specialty outdoor retail industry.

The Alliance is a cohesive community of independent outdoor specialty retailers and vendor brands that drive evolution within the outdoor industry. A thriving community of industry influencers, GOA members build relationships, share ideas, insights and data, find exclusive buying opportunities and engage in regular education. Members have a shared passion for being stewards of honorable business practices, creating memorable experiences for outdoor enthusiasts, and working to preserve the environment we all enjoy. 

GOA retail members uphold the highest standards of financial stability and reliability with their vendor partners and are intimately involved in the development of their local customer bases, economies and communities.