Our Story


Rugged Outdoors is an online outfitter of gear and apparel for active outdoor enthusiasts and urban adventurers. We offer the best brands at the best prices, as well as tips and advice to help customers get the most out of every outdoor adventure.

We are the e-commerce arm of our third generation, family-owned, brick-and-mortar specialty outdoor store in Illinois, Champaign Outdoors. (Why a different name for the website, you ask? We call this ‘national’ site Rugged Outdoors because we found that outside of our community where we are well known, the spelling of our town caused confusion. Our store tagline has been Rugged Outdoors Since 1947, so we thought Rugged Outdoors was a perfect name for our additional business.)

Our dedicated staff work tirelessly to provide exceptional customer service, and to get your purchases out fast! Generally, we try to get all shipments out within 24 hours, even for free ground shipping. Of course, during high volume/holiday seasons, we may need a bit more time. We’re a highly rated Google Store, and a licensed dealer for Patagonia, The North Face, Columbia, KÜHL and other major brands.

We promise experienced and trusted advice for those with a passion for the outdoors and active urban living. Many of our employees have been here anywhere from 5 to over 20 years — so they really know their stuff about our products! In July 2018, Rugged Outdoors opened its first brick-and-mortar store as a companion to our e-commerce business.

We love to hear from our customers, so feel free to reach out to us via phone, email, or through our social media.